White Space Twintern Job Description

White Space Healthcare Marketing is looking for a Twintern! That’s right, a social media intern who can manage, monitor, and develop content for social media sites.

Basic requirements:

College junior or above (including grad student or recent college graduate) who is willing to commute to our office in downtown Seattle Good written and oral communication skills. Experience with and interest in social media sites and tools, including Twitter, Facebook, Blogs (including uber blogs), Widgets, Squidoo, YouTube, Vimeo, and other video sites

Desired, but not required:  

• Basic understanding of SEO and SMO


• Creative writing and design abilities (and/or willingness to learn)


• Basic HTML knowledge (or willingness to learn)


• Willing to read (or have already read) relevant books such as Groundswell and Tribes

Job description:

The Twintern will act as assistant social media manager at White Space Healthcare Marketing. 

• Twitter: ‘Listen’ to the ‘Twittersphere’ and provide weekly updates to management about activity relevant to the healthcare industry, current and potential clients, and even ourselves. Formulate a tweeting strategy to help increase our share of voice, then execute it upon management approval.


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  Facebook: Maintain and help manage our Facebook company profile and group.

  
  


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  Blog: Manage content and act as assistant project manager for company uber blog.

  
  


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  Social networking: Engage in social networking sites and activities related to healthcare, and deliver weekly updates to management. Formulate a response strategy to be implemented across social networking sites. 

  
  
  
  

Other responsibilities:

• Read and research social marketing issues as they relate to our industry and business, and share what you learn in formal presentations to team and management.


• Create and present sample proposals to real clients on incorporating social media into existing marketing campaigns. This may also lead to the opportunity to deliver presentations in actual client meetings.

Expectations and compensation:

• 8 to 12 weeks


• 40 hours a week


• Compensation in the form of school credit. We will work with you and your school to fit your requirements for internship credit.

Application process:

We’re not looking for a resume or letters of recommendation from your professors. We don’t want you to tell us, we want you to show us. How? By following this three-step process: 

1. Create discoverable online content about yourself and why we should consider you for the position. This might involve a blog, video, Web site, or other resource we can find using a search engine (see more about this below). 


2. Be creative! We want to learn about you; your career aspirations; your leadership ability; your flair for creating a compelling online presence; your desire to learn; and your experience and expertise in social media, digital marketing, and healthcare. All these factors will be taken into account when choosing our Twintern


3. After you establish your online presence, send us an e-mail in the following format: 
   
   1. To: stein@whitespacehcm.com
   
   
   2. Subject: Twintern position
   
   
   3. Body copy
      
      1. Line 1: Your full name
      
      
      2. Line 2: I am interested in the Twintern position at White Space Healthcare Marketing
      
      
      3. Line 3: A link to the online content you created in Step 1 (Hint: We will be searching for you on the Internet)
      
      
      4. Line 4: Sincerely, your name
      
      
   
   


4. After receiving your e-mail and reviewing your application, we will post the names and links of our favorite candidates on our Web site, where people can cast their votes on who would make the best White Space Twintern.
   

Hints

We will be searching for you on the Internet, using Google, Technorati, Twitter, Squidoo, and Facebook. Primary search items will be:

• #twintern


• ‘First name’ AND ‘Last name’


• ‘name’ + ‘Twintern’


• ‘name’ AND ‘White Space Healthcare Marketing’

This job description is deliberately vague, so we encourage you to show your leadership and social media savvy to interact with your fellow Twintern candidates regarding this position and the application process (using social media tools, of course).

Application timeline:

• All e-mails must be received by June 26, 2009.



• Voting module with candidates’ names will be released June 26.



• The top three to five candidates will be brought in for interviews the weeks of June 22 and 29.



• Decisions will be made the week of June 29 based on your application, interview, number of votes, and other criteria. 



• Expected start date: July 6, 2009.

About White Space Healthcare Marketing:

• White Space Healthcare Marketing is a firm that defines, designs, and executes strategic marketing plans for clients within the healthcare industry. We pride ourselves on being: 


• Industry leaders in knowledge of the healthcare industry


• Experts in creating business-to-business and business-through-business communication and marketing campaigns


• Leaders in understanding the intricacies of marketing in the healthcare environment, including knowledge of reimbursement rules and regulatory constraints on the healthcare industry


• Experts in usage of marketing technologies and understanding of communication channels to distribute relevant, timely, and personalized content. 

Learn more:

• www.whitespacehcm.com