The Marketing Analyst is responsible for media buying, managing the advertising process, target audience research and both execution and evaluation of various consumer marketing activities that drive lead generation, and ultimately enrollments, of new students for Drexel University Online’s programs. This is a full-time position housed in the marketing department. Responsibilities include, but are not limited to, the following: 

• Media planning and buying: direct-to-consumer marketing with an emphasis on online marketing (solo emails, banners, eNewsletters, etc.) as well as traditional direct response media, such as print, direct mail, etc. 


• Manage the advertising process: work with a cross-functional team to project manage the advertising process from media buying through to finished ad creative, including briefing the creative team, routing & approval of artwork that meets deadlines, vendor coordination, etc. 


• Web changes and enhancements (for assigned area/product line) 


• Maintain and enhance productive working relationships with key internal and external stakeholders including senior management, various Drexel University colleges, web/technology team, lead cultivation team, etc. 


• Develop and manage annual marketing budget 


• Reporting and analysis (evaluation of marketing activities for assigned area/product line) 


• Other projects as assigned by management 

As a member of the lead generation marketing team, the Marketing Analyst will have the opportunity to learn and grow within a dynamic online university learning environment. This position will help the Marketing Analyst build key consumer marketing skills and proficiencies, including the use of cutting edge tracking and technology.