I was sitting next to a first time Defrag attendee for most of yesterday. About midway through I asked him how he was liking the conference.
He works with a Fortune 100 company and admitted that he was struggling to figure out what he was going to “bring back to work with him after the conference.” Having previously worked in large firms, I envisioned that he was going to have to report back his learnings via a conference report. Ugh.
My sense was that he was expecting more tactical, how-to information. We’ve all been to these conferences. I remember going to one of the first XML conferences when that topic was big. There you would have seen lots of code on the big screen, received free code samples, and learned some really neat techniques to get your work done.
My new friend would have felt very comfortable in this environment. That conference report would have been a slam dunk.
Yet, this is not what Defrag is all about. Defrag is about inspiration more than perspiration. Defrag is about challenging the way you think. Defrag is about making you uncomfortable.
Defrag was doing it’s job with my new friend, he just hadn’t realized it yet.
You can get tactical and day-to-day at any old conference. In contrast, Defrag is a TED with a tech and entrepreneurial bias.
It provides you new ideas on corporate strategy, how to avoid mistakes from “common sense”, how to create a corporate culture of innovation, how to become comfortable with blankness and overcome it as a stumbling block.
You will be different for having experienced Defrag because your thinking will be more informed and simply better.
Sort of a lowercase “d” defrag for you brain.