http://www.npost.com/blog/2009/08/13/applying-six-sigma-to-marketing-to-grow-revenue/ Connecting Startups with Talent Since 1999 Fri, 27 May 2011 04:20:51 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.npost.com/blog/2009/08/13/applying-six-sigma-to-marketing-to-grow-revenue/#comment-548 Joseph T. Dager Thu, 24 Sep 2009 17:38:47 +0000 http://www.npost.com/?p=3345#comment-548 Nice post! I think most people downplay the importance of metrics, especially in marketing. What better way to find good metrics then Six Sigma. But the real key I believe is to address variability and define your metrics accordingly. Without that, you will get little buy-in! Nice post! I think most people downplay the importance of metrics, especially in marketing. What better way to find good metrics then Six Sigma. But the real key I believe is to address variability and define your metrics accordingly. Without that, you will get little buy-in!

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