From A Smart Bear: Startups and Marketing for Geeks
Everyone says “be remarkable” is the best marketing advice.
It’s easy to say, but how exactly do you go about doing it?
Although not planned this way, this was the main theme when I was interviewed by Justin Vincent and Jason Roberts over at the techZING! postcast.
Yeah 90 minutes is a long time, but we covered a lot of ground, including some topics I haven’t written about yet, like how writing a paperback book — and giving it away for free — transformed marketing and sales at Smart Bear.
P.S. Some of you had asked for more audio content; is this satisfying your craving? Leave a comment and let me know if you’d like to see more of this.
