Your Business Should Be Based on Abundance Not Scarcity

Wired has a great article about Abundance vs Scarcity. Be aware of the following as you look to build your business for abundance:

1. Companies with the lowest costs have the biggest advantage
2. All things being equal, the lowest price will win
3. Free will win every time
4. Simple will rule the day – People don’t have the time or want to be “sold” on something
5. Users will be in control.  You will merely facilitate the product service