If you aren’t, should that keep you from starting your own company? Personally, I don’t think so… Obviously, it depends upon the type of service you are looking to provide, whether they be content, products, or services. If content, then even the largest tech neophyte can have a site up and running within a mere minutes.
Products and services on the other hand do get a little more difficult. That being said, there are a number of options available to you.
- Find a co-founder (should do this regardless)
- Outsource to a tech savvy team
- Bring on a contractor to build your vision
If you are in Marketing, Sales, Project Management, etc. and have an idea, I encourage you to get out there and give it a try. There is nothing harder and more rewarding than starting your own firm. If you have questions about how to do so, leave a comment and we will respond directly.

I was in this position and ran into problems with option 1 & 2, once I implemented option 1, it was night and day and we have been able to grow to where we are today. My opinion, if you aren’t the tech person and you have an idea, bring on a co-founder.
Derek Johnson
CEO http://www.tatango.com
I recently meet with an incubator to see where I might be able to take my startup ideas. Ironically, his comments were very similar – specifically,
1. Find a cofounder (tech or otherwise – you need someone else to bounce ideas off and to provide balance during the highs and lows)
2. Business plan – just common sense
3. Illustrate how you intend to get the company to $50MM within 5 years if you intend to go public.
If you think finding a co-founder is tough – just consider point #3… and then evaluate if you think it’s even worth taking your company public. You might stand to make a really good living at $4-5million in sales – still not public material necessarily – but probably a really good living for a coupla people!!