Comments on: Marketing your Startup http://www.npost.com/blog/2008/12/04/marketing-your-startup/ Connecting Startups with Talent Since 1999 Fri, 27 May 2011 04:20:51 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jason Cohen http://www.npost.com/blog/2008/12/04/marketing-your-startup/#comment-210 Jason Cohen Wed, 10 Dec 2008 21:16:51 +0000 http://blog.npost.com/?p=887#comment-210 It might be *sales* that's unnecessary, not *marketing*. Great products sell themselves (i.e. don't need goons to push customers) but it won't make people know about you. Yes, there's word-of-mouth. But: (1) That spreads slowly until critical mass is achieved, and (2) some products are built to be easily spread, but I think it's fair to say that means marketing has been built into the product (i.e. on top of the core functionality). I also agree that marketing doesn't necessarily mean spending money, especially nowadays. We spend money, but we also measure it carefully. Some info about how we do that in written form: http://blog.asmartbear.com/blog/2008/4/14/agile-marketing-interview-at-geekaustinorg.html And in a 6-minute-40-second video presented at Joel Spolsky's Business of Software 2008: http://blog.asmartbear.com/blog/agile-marketing-the-movie.html It might be *sales* that’s unnecessary, not *marketing*. Great products sell themselves (i.e. don’t need goons to push customers) but it won’t make people know about you.

Yes, there’s word-of-mouth. But: (1) That spreads slowly until critical mass is achieved, and (2) some products are built to be easily spread, but I think it’s fair to say that means marketing has been built into the product (i.e. on top of the core functionality).

I also agree that marketing doesn’t necessarily mean spending money, especially nowadays. We spend money, but we also measure it carefully. Some info about how we do that in written form:

http://blog.asmartbear.com/blog/2008/4/14/agile-marketing-interview-at-geekaustinorg.html

And in a 6-minute-40-second video presented at Joel Spolsky’s Business of Software 2008:

http://blog.asmartbear.com/blog/agile-marketing-the-movie.html

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