It is pretty simple, when looking for funding don’t:
- Say you are going after the ENTIRE quadrillion market
- Plan to pay you and your co-founders $100k / year
- Forecast that 150% of the capital raised will be spent on salaries (investors don’t like to pay salaries – they want to see something built with their money!)
- Related – Don’t hire unless you absolutely have to
- Come no idea of a business model (obviously, it will change, but you have to at least be thinking about how to make money)
- Expectations for a 100X exit in 6 months
- Plan to spend money unless you absolutely HAVE to
Did I miss any? What other silly mistakes do you see entrepreneurs making? Can you guess what you SHOULD do?



While being frugal is always wise to an extent, there comes a point where you need to focus on being capital-efficient, not just as cheap as possible.
Having management/investors/advisors who are experienced is a good place to start in defining SHOULD SPEND versus HAVE/NEED TO SPEND.
Also, curious as to what you think is an appropriate salary for founders (serving as manangement) post-funding.