Learn how Internet advertising changed over the past 5 years from Roy de Souza of Zedo and where will it go in the future.
Interview conducted by Nathan C. Kaiser on Wednesday, April 14, 2004 in San Francisco, CA.
Zedo provides the tools and services that enable people to make money out of Internet advertising. Founded in 1999, we are currently profitable and growing.
We have a great technology and a great team. Also, our low cost structure has allowed us to be flexible and to grow our services faster than other competitors.
Currently companies spend 5-8% of their ad budgets online and we see that proportion increasing. One recent trend is that publishers are looking to utilize more rich media than in the past. We are finding that a lot of our customers are looking to use rich media, which are very large ads that are within the content of the site.