Galen Ward, a first time entrepreneur describes Estately (formerly ShackPrices), a new real estate search engine that focuses not just on individual homes, but the local neighborhoods as well. He talks about differentiation in a crowded market space, boot-strapping a startup, and the importance in building a startup with a partner.

Interview conducted by Nathan C. Kaiser on Monday, January 22, 2007 in Seattle, WA.

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